The Carpet Store
The Carpet Store ranks #1 for flooring in Guelph.
A modern, search-optimized website for The Carpet Store, Guelph's flooring & carpet specialists, built to own local search and turn online browsers into showroom visits.
+130%
Organic traffic
client-reported
#1
Local Google ranking
Google Search
+75%
Time on site
client-reported
Shipped
2024
Team
Two founders, end to end
Scope
Web Design · SEO · Local SEO
Live
thecarpetstoreguelph.ca
The challenge
The Carpet Store had a reputation built one room at a time, but a dated website that left them buried in search with little reason for visitors to linger. Locals searching for flooring in Guelph were landing on competitors instead of the showroom that could actually walk them through it.
A reputation built one room at a time, buried where nobody was looking.
From dated template to destination.
Drag to compare →
BeforeAfterThe before is their actual previous site, from an archived capture. No mockups, no dramatization.
The brand
A brand built for the backcountry.
Palette
Our approach
- 01
Rebuilt the site around the floors and rooms people actually shop for, fast, mobile-first pages organized the way a customer pictures a space, not the way a catalog lists it.
- 02
Laid a local-SEO foundation, service and location pages, Google Business optimization, and structured data, so they own Guelph-area flooring search from the ground up.
- 03
Smoothed the path from a late-night scroll to a Saturday showroom visit, with clear next steps and the trust signals that get someone off the couch.
A homepage worth scrolling to the end.
The details carry the craft.
The outcome
The Carpet Store now sits at #1 locally for its core terms, pulls 130% more organic traffic, and holds visitors 75% longer, turning a search for flooring into footsteps on the showroom floor.
The results
+0%
Organic traffic
client-reported
#0
Local Google ranking
Google Search
+0%
Time on site
client-reported
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