Rebuilding trust for a next-gen wealth platform
A full brand and product site rebuild that repositioned Lumen from a scrappy startup into an institutional-grade wealth platform.
+212%
Demo requests
+86%
Avg. session
+143%
Organic traffic
Lumen's product had matured far beyond its early-stage brand. The old site looked like a side project and was scaring away the enterprise clients their sales team was chasing.
- 01
Repositioned the brand around 'institutional calm' — confident, quiet, premium.
- 02
Designed a modular Next.js site with a live portfolio simulator in the hero.
- 03
Rebuilt the technical SEO foundation and launched a thought-leadership hub.
Within one quarter, qualified demo requests more than tripled and Lumen closed its first two seven-figure accounts directly attributing the decision to the new digital presence.
“OhDigital didn't just redesign our website — they reframed how the market sees us. We finally look like the company we actually are.”
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