E-commerce2025
A DTC outdoor brand built to scale
Headless commerce build and brand refresh that turned a flat Shopify store into a high-velocity revenue engine.
+318%
Revenue
+64%
Conversion rate
+29%
AOV
The challenge
Atlas had a loyal community but a storefront that couldn't keep up — slow, generic, and leaking revenue at every step of checkout.
Our approach
- 01
Migrated to a headless Shopify + Next.js stack for sub-second load times.
- 02
Designed an editorial, story-led shopping experience around their gear.
- 03
Layered in CRO experiments and a paid-social funnel to fuel scale.
The outcome
Atlas tripled revenue year-over-year and now runs the storefront as the centerpiece of its entire marketing operation.
“Our store finally feels as premium as our products. The numbers speak for themselves — but honestly, it just feels good to send people there now.”
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