Healthcare2024
A patient experience worth booking
A HIPAA-conscious site and booking experience for a multi-location health group that made care feel modern and human.
+176%
Online bookings
-41%
Bounce rate
Top 3
Local rankings
The challenge
Northwind's patients were bouncing before they ever booked. The site was clinical in the worst way — confusing, dated, and impossible to navigate on mobile.
Our approach
- 01
Designed a calm, accessible interface with booking never more than one tap away.
- 02
Built location-based landing pages optimized for local search.
- 03
Streamlined the intake flow with a friction-free scheduling experience.
The outcome
Online bookings nearly tripled and Northwind now ranks in the local top three across every service line they offer.
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