A flooring showroom that sells the whole experience
An elegant, gallery-forward website for Diamond Flooring, Guelph's design-led flooring specialists, built to showcase their work and book more design consultations.
+95%
Consultations booked
Top 3
Local ranking
+60%
Avg. session
The challenge
Diamond Flooring helps clients design beautiful, lasting spaces, but their digital presence didn't convey that premium, design-led service or make it easy to book a consultation.
Our approach
- 01
Designed an elegant, gallery-forward site that puts their work and design guidance front and center.
- 02
Built fast, mobile-first product and service pages mapped to what local homeowners actually search for.
- 03
Laid a local-SEO foundation across Guelph, Wellington, KW, and the GTA.
A homepage worth scrolling to the end.
Responsive
Designed for every screen.
The outcome
Diamond Flooring now books more design consultations, ranks for its core local terms, and presents online with the same craftsmanship clients feel in the showroom.
The results
+95%
Consultations booked
Top 3
Local ranking
+60%
Avg. session
“Our site finally feels as refined as our showroom, and we're booking more design consultations because of it.”
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