Diamond Flooring
Diamond Flooring books 90% more design consultations.
An elegant, gallery-forward website for Diamond Flooring, Guelph's design-led flooring specialists, built to showcase their work and book more design consultations.
+90%
Consultation requests
client-reported
#1-3
Local pack, flooring Guelph
Google Search
+58%
Time on site
client-reported
Shipped
2025
Team
Two founders, end to end
Scope
Web Design · Development · Local SEO
Live
diamondflooringguelph.ca
The challenge
Diamond Flooring designs spaces a client feels the moment they walk in, but their old site flattened all of it, none of the showroom's craft, and no easy way to book a consultation.
None of the showroom's craft survived the old site.
From dated template to destination.
Drag to compare →
BeforeAfterThe before is their actual previous site, from an archived capture. No mockups, no dramatization.
The brand
A brand built for the backcountry.
Palette
Our approach
- 01
Designed a gallery-forward site that lets the floors, the rooms, and the design guidance do the talking.
- 02
Built fast, mobile-first pages laid out the way homeowners actually picture a space.
- 03
Laid a local-SEO foundation across Guelph, Wellington, KW, and the GTA.
A homepage worth scrolling to the end.
The details carry the craft.
The outcome
Diamond Flooring now books more design consultations, ranks for its core local terms, and reads online with the same craft a client feels underfoot in the showroom.
The results
+0%
Consultation requests
client-reported
#1-3
Local pack, flooring Guelph
Google Search
+0%
Time on site
client-reported
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